Three days of engaged discussion
and collective experimentation



Reimagining the Museum is organized around the latest trends and current challenges shared by museums and museum professionals in the Americas.

How can museums develop capacities that contribute to a better society? Does the scale of an organization define the scale of the topics it can address? Do collaborations increase the power and effectiveness of advocacy? How do we encourage new capacities in building teams within our organizations?

To address these issues, the program will offer: presentations and case studies of successful institutional transformations as well as experiential learning opportunities to explore initiating and managing change.

The themes of the conference will be explored through a variety of traditional and innovative formats, which are detailed below.

  oct. 31 nov. 1 nov. 2 nov. 3
9:00-9:45   Welcome Keynote presentation Keynote presentation
9:45-11:00   Conversation session Conversation session The Crowning Event: Visionary Project Presentations
11:00-11:30   Coffee break Coffee break Coffee break
  Keynote presentation
On stage: Case Study Presentations
On Trial Presentation
On stage: Case Study Presentations
I want to explore how to...
  On stage: Case Study Presentations
  Lunch Lunch Lunch
  Thematic Roundtable Discussions What´s on the expert's mind? Thematic Roundtable Discussions What´s on the expert's mind? Thematic Roundtable Discussions What´s on the expert's mind?
14:30-16:00   Concurrent Dialogue Sessions Workshops Concurrent Dialogue Sessions Workshops Plenary Workshop
16:00-16:30   Coffee Break Coffee Break Coffee Break
16:30-18:00   Roundtables: Methodologies Workshops continued Rountables: Methodologies Workshops continued Closing keynote presentation
18:00-19:00 Transportation to Reception Transportation to Reception   Transportation to Cocktail Party
Reception at Museo de Arte Moderno (MAMM)
Cocktail Reception at Museo de Antioquia
Concert: "Navigation by the Universe" Philharmonic Orchestra of Medellín
Cocktail Party
Transportation to Conference Hotels
21:00-22:00 Transportation to Conference Hotels Transportation to Conference Hotels  


Keynote presentations

Four distinguished experts in the cultural field share insights on the central themes of the conference.



Distinguished subject matter experts provide insight on some of today’s most pressing societal challenges and how museums can advance positive social change, influence political discourse, assume greater civic responsibility and take risks.

- The Museum as Socio-Political Actor. How should museums respond to current political events? Do museums have a responsibility to champion social change, influence political discourse, and assume greater civic responsibilities? If so, how? This conversation will explore museums as political influencers and provocateurs, and activators of social change.

- Brave Organizations. Museums often confront complex, controversial, and/or sensitive issues in order to foster greater social equity and a more just world. What are examples of courage? How do you secure support from key stakeholders to take risks and how do you measure success and learn from mistakes? Our panelists will share examples of risk-taking as well as offer advice on how to achieve mutually agreed upon goals for all stakeholders.


Dialogue sessions 

Professionals present their experiences and facilitate candid conversations on specific issues. 

- Medellín: A Case Study in Cultural Masterplanning. In the aftermath of decades of violence and civil unrest, find out how Medellín, through a series of urban policies and development projects, is leveraging culture and education to bring about positive social change and progress.

- The Expansive Museum. Are museums building deeper connections with audiences and satisfying their ever-changing expectations and needs? While some might argue that festivals emphasize spectacle over substance, they offer many innovative ideas in designing experiences, and building and sustaining audiences. Learn how festivals can inform new museum models in audience engagement and community empowerment that still fulfill the museum’s
educational mission.

- Small is the New Skill. Museums with small budgets, staff, and collections can make a profound impact, emphasizing depth over scale. Explore examples of small museums whose influence has grown through specialization in knowledge, customized experience, and the innovative use of limited resources. This session will be applicable to museums of all sizes that are exploring ways to design customized, personal audience experiences.

- Polyphonic Museums. Do local and native identities have a voice in museums? What are the challenges to including local and indigenous narratives in national museums? This session will examine strategies to surmount public and organizational obstacles with the goal for developing of developing inclusive practices in museums.

- The Future of Memory. How do we best document, preserve and interpret memories of painful political histories and events? Can we connect memory with the future to live in the present with hope? Learn from museums that have given voice to the unspeakable and created a framework to build social cohesion and greater awareness of human rights in the aftermath of tragedy and adversity.

- Inside - Outside: Museums and Public Space. How and why are museums extending their experience beyond their physical walls? Gain insight on projects and strategies that museums have developed to step beyond their walls and into public spaces to include other communities, streets, public squares and beyond. Learn how this experience has transformed organizational practice and inspired new ways to engage audiences, re-envision the museum’s physical space and create alternative spaces and new responsibilities for museums as public spaces.

- New Horizons: Connecting People and Institutions to a Greater Cause. Museums can build bridges between diverse community stakeholders to increase their community impact by working with non-traditional partners (libraries, prisons, senior centers, etc.). Examples will be shared of unique collaborations that have led to organizational transformation and influenced new public policies.

- Communities Can Shape/Shake Museums. This panel session will describe museums that are created and informed by communities. Presentations will focus on a range of models where communities are both institutional and content curators, founders and funders, co-designers of museum vocations, organizational structures, and missions and, and co-evaluators of how effectiveness and success are measured.



Practical, hands-on sessions offer participants an opportunity to experiment and explore new approaches.


- Looking inside: The Organizational Dimension of the Museum. If you want to initiate change, innovate and improve your team building skills, this workshop will show you how to start, as well as provide an understanding of the multiple dimensions of change and the evidence that confirms transformation is happening.

- Rapid Prototyping for Exhibitions. This workshop provides creative tools for testing ideas and techniques in the earliest stages of the exhibition development process that won’t consume a lot of time, money or energy.

- Effectively Communicating the Role of Museums. Learn strategies and techniques to effectively communicate the work of your museum and help differentiate messages and their relevance with an emphasis on coherence and consistency in everything your museum does.

- Community Museums. What can we learn from community museums who derive their existence and serve in the interest of their local communities? Gain insight on community practices that might inform the work of museums for greater relevance, impact and connection to your community.

- Participatory and Contextually-based Design Processes. How do we design a site of memory where fragility becomes the potential? How do we
provide perspective and context for wounded places and work effectively with sensitive aspects of a site? Learn about context-based and community-based design and how it might be applied to sites of memory.

- Hack the Maker space. The proliferation of “maker” spaces, have created many community-based workspaces for people to gather to create, invent, learn and problem solve. Understand how the principles that inform these highly collaborative environments might also be applied to identifying inventive solutions to community problems and issues. 




The Crowning

In a fun future-looking event, judges evaluate presentations of visionary projects selected through the open call.

Find here the list of the selected projects.


On stage

Speakers give brief, rapid fire presentations on innovative case studies.

Find here the list of the selected projects.



Conducted in a trial-like session format, hear opposing points of view on whether the co-creation of museum projects, exhibitions and programs with the public is a genuine form of the democratization of the museum.


What´s on the experts mind?

Invited speakers will share career insights and what keeps them up at night.



Organized informal activities that provide opportunities for professional exchange to facilitate relationships, share concerns and plan future collaborations.

29 organiza228 aam27 typa26 explora25 blanco04 blanco

24 apoyos2 31 museonacional 32 cnmemoria 22 colciencias 22 cultura 21 pais

04 blanco23 alcaldia18 getty17 smithsonian16 sura15 ford

14 aliados2williams1212 petersen13 british10 blanco04 blanco

09 colab208 jardin07 mua07 bancolombia05 mamm04 blanco

04 blanco03 memoria02 muma01 avianca34 udealogos patrocinios 2