Guadalupe Requena / Argentina

Guadalupe is responsible for the design and implementation of strategic communication at Museo de Arte Latinoamericano de Buenos Aires (MALBA), where she has worked since 2004. At MALBA, she recently led and managed the comprehensive redesign of the new brand identity, the relaunch of its website and the development of a digital strategy. She has a degree in social communication from Austral University and has a specialization in management and cultural policies from the Universidad Nacional de San Martín – Instituto de Altos Estudios Sociales. In 2014, she participated in the TyPA Lab on Museum Management.

ORGANIZATION: Museo de Arte Latinoamericano de Buenos Aires

SHORT BIO: Coordinator of Communication

WEBSITE: www.malba.org.ar

SESSIONS:

• MUSEUM COMMUNICATION / Tips for A Comprehensive Communication Strategy in Museums