Influential cultural thought leaders shared new insights into reimagining the museums of the 21st Century.

One moderator and 4 subject matter experts from around the world discussed timely issues in the museum field. There were more than 50 presenters from Argentina, Chile, Peru, Brazil, Colombia, Paraguay, Guatemala, Panama, Uruguay, Mexico, USA, the UK and more!

Registration included participation in two workshops:
1 plenary workshop for all attendees of Reimagining the Museum
1 elective workshop to work on a specific topic in small intensive discussion groups.

In a trial-like session format hear opposing points of view on whether the use of mobile devices detracts or enhances the visitor experience in museums. Colleagues will assume the role of a magistrate, prosecutor, attorney and witnesses to debate the issue. The audience decided the verdict.

6 minute rapid fire sessions covering 16 innovative case studies. The frustration that turned into the best possible learning experience, the adventurous life of museum professional, a creative solution that makes you feel proud — and other fascinating experiences!

A competition of new projects when five selected participants presented their ideas before a jury who deliberated and selected the winner. The best plan was be crowned by Reimagining the Museum.

 One of the main objectives of Reimagining the Museum is to promote networking among attendees through professional exchanges and informal activities. Meeting face-to-face and developing professional relationships with others interested in reimagining the museums of the Americas is crucial. With this in mind, in addition to dialogue sessions and workshops we designed a series of informal networking activities and events. We invited you to participate in any of the following options:

• 18 themed conversations during the lunch hour at the TyPA/Café designed to encourage conversation on potential collaborations and partnerships
• 5 visits and receptions at prominent Buenos Aires museums
• 3 opportunities to understand the thinking of three of our guest speakers
• a pop-up museum focused on our passion for museums
• a digital platform for professional networking
• a closing party with music and dancing
• and much, much, more!

 The Expo was a privileged exhibition space and meeting point with museum suppliers and cultural organizations with all of the attendees of Reimagining the Museum (over 400 museum professionals). Get to know our Exhibitors.

CONSERVARTE
Buenos Aires, Argentina
Company dedicated to the  artistic, photographic and documentary conservation and preservation. It offers preventive and corrective services for the guard and manipulation of historical, artistic, personal and patrimonial valuable goods.
Contact: Olga Arean (Executive Director)
E-mail: conservarte@conservarteonline.com.ar
Website: http://www.conservarteonline.com.ar

EMBAJADA BRITANICA
Buenos Aires, Argentina
The UK is a world leader in the field of museums and attractions. It features a wide variety of companies that offer specialized and innovative products and services, as well as traveling exhibitions of the most renowned museums in the UK.
Contact: Fabiana Cabral (Trade and Investment Advisory, UKTI-Experience Economy)
E-mail: fabiana.cabral@fco.gov.uk
Website/Twitter/Facebook: www.experienceuk.org / @ukinargentina / www.facebook.com/ukinargentina

ESTUDIO CAVALLERO
Buenos Aires, Argentina
Design studio offering editorial, graphic and industrial design as well as photography. The studio specializes in editorial design, artwork photographs, artist’s catalogues and art book collections.
Contact: Juan Cavallero (Director)
E-mail: contacto@estudiocavallero.com
Website: www.estudiocavallero.com

EDITORIAL MARCO POLO
Mexico D.F., Mexico
Marco Polo offers solutions for specific requirements for conservation, restoration, book assembly, documents, and graphic and museum materials. The company designs, provides and commercializes a wide variety of materials and accessories contributing to the preservation of graphic memory.
Contact: Alejandra Ávila de Garay (Public Relations Director)
E-mail: alejandra.avila@edmarcopolo.com
Website/Twitter: www.edmarcopolo.com / @edmarcopolo

FUNDACIONES GRUPO PETERSEN
Fundación Banco San Juan, Fundación Banco Santa Fe, Fundación Nuevo Banco de Entre Ríos y Fundación Banco Santa Cruz
Petersen Group Foundations express the spirit of a group of people with the mutual interest of constructing a better country through the development of educational and cultural programs. Within their principal achievements  you will find the adequate articulation and cooperation between  public and private management. Their areas of action are corporative volunteer, education, culture and tax credit.
Contact: Dr. Cecilia Hancevic (General Coordinator GP Foundations)
E-mail: hancevicm@bancobsf.com.ar
Web/Twitter/Facebook:  www.fundacionbsj.org.ar / www.fundacionbsf.org.ar / www.fundacionbersa.org.ar / www.fundacionbsc.org.ar

MUSEO PROVINCIAL DE BELLAS ARTES FRANKLIN RAWSON
San Juan, Argentina
The museum was inaugurated in 1936 and in 2011, it opened the doors to its permanent venue, an avant-garde building. Its collection of Argentinean art is one of the most important in the country.. Its pillars are education, investigation and reintegration into the community.
Contact: Virginia Agote (Director)
E-mail: museobasj@gmail.com / viragote@gmail.com

PATAGONIATEC
Buenos Aires, Argentina
Patagoniatec imports and commercializes technology hardware and software, specializing in electronic components that can be used by anyone. In addition, it offers training services for the use of the components before and after acquiring them.
Contact: Omar Iván Fardjoume (Founder)
E-mail: ivanf@patagoniatec.com
Website: www.patagoniatec.com

TAREA / Instituto de investigaciones sobre el patrimonio cultural
Buenos Aires, Argentina
The institute brings together specialists in restoration, chemistry and art history to address the greatest preservation needs of cultural heritage in museums, public institutions, libraries, archives, private institutions and churches across the country. Since 2007 it has offered a master´s degree program and career specialization on conservation of cultural heritage.
Contact: Damasia Gallegos (Director)
E-mail: tarea.unsam@gmail.com
Website/Facebook: www.unsam.edu.ar/institutos/tarea/ www.facebook.com/IIPCTallerTarea

TRIARSA
Buenos Aires, Argentina
More than 15 years of experience providing services to software development and technological solutions for cultural venues and collections. Software for collection management: The Museum System / Multimedia Apps / Environmental controls for heritage preservation.
Contact: María Gabriela Serkin (Partner)
E-mail: gserkin@triarsa.com.ar
Website: www.triarsa.com.ar / http://www.triarsa.com.ar

WLG  INNOVATIONS
Caguas, Puerto Rico
Development of innovative user experiences for mobile platforms. uDiscover is a platform that delivers direct mobile content with valuable information and entertainment to people visiting recreational, tourist and cultural venues. It is aimed at enhancing the visitor experience at low costs.
Contact: Jessica Oppenheimer (Content Creator)
E-mail: jessicaopp@live.com
Website/Twitter/Facebook: http://udiscoverapp.com/ @WLGInnovations/ www.facebook.com/udiscoverapp?fref=ts

ZONE DISPLAY CASES
Quebec, Canada
Museum display cases built with high-end technology and innovative engineering for unsurpassed quality and performance. Product lines include modular assembly display case systems, standard-sized and custom-built cases of all types, delivered and installed worldwide.
Contact: Pierre Giguère (Business Development)
E-mail: pguigere@zonedisplaycases.com
Website: www.zonedisplaycases.com