About

WHAT?
Fundación TyPA (Teoría y Práctica de las Artes) in Argentina, and AAM (American Alliance of Museums), in the USA, are joining forces to develop and present Reimagining the Museum - Conference of the Americas. The first convening of its kind, it will bring together approximately 400 museum professionals from the region and the world. Reimagining the Museum will explore successful museum transformations by discussing challenges, sharing examples of innovation and cross-cultural collaboration and learning how to initiate change. We look forward to developing a network of professionals from the Americas, which will be an important tool to continue promoting positive transformation in the museum field. In recent decades, technological, social, political, environmental and economic change has significantly altered the expectations of consumers in the Western hemisphere and globally. Museums who are striving to retain, expand and engage audiences face challenges as competition for leisure time intensifies and visitors interact differently with museums. Reimagining the Museum offers an opportunity for shared understanding on the new needs and expectation of the current and emerging generation of museums visitors in Latin and North America, inventive approaches in enhancing audience engagement and community accessibility strategies, and the organizational vision and leadership needed to not only survive--but thrive.
WHERE & WHEN?
Buenos Aires, Argentina, September 2-4, 2015.
HOW?
Three intensive days of lively discussions and exciting meetings:
. 3 keynote presentations featuring international experts in museums and culture
. 10 panel discussions comprised of 50 museum experts from Latin and North America
. 2 sessions comprised of brief presentations of 16 case studies
. 1 session using a trial format where a controversial museum topic will be judged
. 10 instensive, small group workshops on timely and practical museum topics
. 1 competition among 5 outstanding projects
. 1 workshop for all participants to formulate the first-ever "Manifesto for Museums of the Americas"
. Professional Expo for museum services and vendors
. Group visits to museums and social events
WHO?
We invite all those who seek to have an impact on the museum field. Museum professionals, specialists in cultural management, designers, artists, entrepreneurs, educators and anyone who wishes to reimagine Americas’ museums.
ORGANIZED BY FUNDACIÓN TyPA IN PARTNERSHIP WITH AAM

AAM – American Alliance of Museums
The world’s largest museum service organization, the American Alliance of Museums strengthens museums through leadership, advocacy and collaboration. AAM has been bringing museums together since 1906, helping to develop standards and best practices, offering essential resources and career development and providing advocacy on issues of concern to the entire museum community. AAM represents a membership of nearly 26,000 institutions and individuals from all 50 U.S. states and nearly 60 countries. Its Annual Meeting and MuseumExpo, the largest gathering of museum professionals in the world, attracts over 5,000 museum professionals in the US and globally and features educational sessions addressing issues and challenges common to the museum field. AAM has provided professional development programs in other countries and administers Museums Connect, a U.S. Department of State grant program that partners museums and communities in the U.S. and abroad to address social issues and cultural diplomacy. AAM works in close collaboration with ICOM-US, a non-profit, non-governmental organization dedicated to the improvement and advancement of the world's museums and the museum profession as well as the preservation of cultural heritage. The mission of ICOM-US is to facilitate and increase U.S. museum professionals’ participation in the worldwide cultural community as well as represent and advocate for U.S. museums' international interests, collaborations and perspectives.

Fundación TyPA - Teoría y Práctica de las Artes
Fundación TyPA - Teoría y Práctica de las Artes, based in Buenos Aires, provides training and advocacy in the fields of literature, museums, film and the arts throughout Latin America. It organizes workshops and conferences, conducts and publishes research, offers advice and organizes collaborative networks to support cultural production and foster communication around the world. Over the past 10 years, TyPA has brought experts from leading institutions across the world to Latin America to lead trainings, serving nearly 500 museum professionals through its professional development initiatives. Recent programs have focused on art and social integration, creative management, the role of visitors, communications and marketing, and designing innovative experiences. The TyPA Lab for Museum Management, created to train a new generation of museum leaders in Latin America, was initiated in 2013 and is reputed to be one of the most original and effective training institutes in the field.
ADVISORY COMMITTEE
Leslie Bedford – Museum Consultant, USA; Kathy Dwyer Southern, Faculty, George Washington University USA, & ICOM-US Co-Chair; Ticio Escobar – Director, Museo de Arte Indígena, Centro de Artes Visuales, Paraguay; Claudio Gómez Papic – Director, Museo Nacional de Historia Natural, Chile; María Mercedes González – Director, Museo de Arte Moderno de Medellín, Colombia; Elaine Heumann Gurian – Museum Consultant, USA; Silvia Singer – Director, MIDE. Mexico & AAM Board Member; María Eugenia Salcedo Repolês – Education manager, Instituto Inhotim, Brasil; Carlos Tortolero – President, National Museum of Mexican Art, USA & AAM Board Member; James Volkert – Principal Exhibition Associates, USA; Deborah Ziska – Director, Press & Public Information, National Gallery of Art, USA & ICOM-US Board Member.

AAM – American Alliance of Museums

Fundación TyPA - Teoría y Práctica de las Artes

Newsletter