{"id":1025,"date":"2015-06-19T19:49:08","date_gmt":"2015-06-19T19:49:08","guid":{"rendered":"http:\/\/elmuseoreimaginado.com\/2015\/?page_id=1025"},"modified":"2015-09-22T13:43:08","modified_gmt":"2015-09-22T13:43:08","slug":"que-es-el-museo-reimaginado","status":"publish","type":"page","link":"https:\/\/elmuseoreimaginado.com\/2015\/en\/que-es-el-museo-reimaginado\/","title":{"rendered":"About"},"content":{"rendered":"

All you need to know about Reimagining the Museum.<\/p>\n


\n

What?<\/h3>
Fundaci\u00f3n TyPA (Teor\u00eda y Pr\u00e1ctica de las Artes) in Argentina, and AAM (American Alliance of Museums), in the USA, joined\u00a0forces to develop and present Reimagining the Museum – Conference of the Americas<\/strong>. The first convening of its kind, it brought\u00a0together more than 600\u00a0museum professionals from the region and the world.\u00a0Reimagining the Museum<\/strong> will explore successful museum transformations by discussing challenges, sharing examples of innovation and cross-cultural collaboration and learning how to initiate change. We looked forward to developing a network of professionals from the Americas, which will be an important tool to continue promoting positive transformation in the museum field.<\/p>\n

In recent decades, technological, social, political, environmental and economic change has significantly altered the expectations of consumers in the Western hemisphere and globally. Museums who are striving \u00a0to retain, expand and engage audiences face challenges as competition for leisure time intensifies and visitors interact differently with museums. Reimagining the Museum<\/strong> offerd an opportunity for shared understanding on the new needs and expectation of the current and emerging generation of museums visitors in Latin and North America, inventive approaches in enhancing audience engagement and community accessibility strategies, and the organizational vision and leadership needed to not only survive–but thrive.<\/div>
\n

Where and when?<\/h3>
At the Usina del Arte<\/a>, Buenos Aires, Argentina, September 2-4, 2015.<\/div>
\n

How?<\/h3>
Three intensive days of lively\u00a0discussions and exciting\u00a0meetings\u00a0and more than 50\u00a0sessions:
\n.\u00a04 KEYNOTE PRESENTATIONS\u00a0featuring\u00a0international experts in museums and culture
\n. 9 PANEL DISCUSSIONS comprised of\u00a050 museum experts\u00a0from\u00a0Latin and North America
\n. 3 INTIMATE CONVERSATIONS with 3 of the speakers
\n. 2 sessions comprised of\u00a0BRIEF PRESENTATIONS\u00a0of\u00a016\u00a0CASE STUDIES
\n. 1 SESSION USING A TRIAL FORMAT\u00a0where a controversial museum topic\u00a0was judged
\n. 1\u00a0UNCONFERENCE
\n. 1 COMPETITION\u00a0\u00a0among 5 outstanding projects with a prize
\n. 9 instensive, small SMALL GROUP WORKSHOPS\u00a0on timely and practical museum\u00a0topics
\n. 1\u00a0WORKSHOP for all participants\u00a0to formulate the first-ever “Manifesto for Museums of the Americas”
\n. 1 PROFESSIONAL\u00a0EXPO with\u00a011 stands from 5 countries
\n<\/span>. 18 THEMED CONVERSATIONS\u00a0during the lunch hour at the TyPA\/Caf\u00e9 designed to encourage conversation on potential collaborations and partnership
\n. 5 VISITS AND ACTIVITES\u00a0at prominent Buenos Aires museums
\n. 1 POP-UP MUSEUM\u00a0focused on\u00a0the role of imagination in museums
\n. 1 CLOSING PARTY\u00a0with music and dancing\u00a0<\/div>
\n

Who?<\/h3>

\nMore than 600 people\u00a0who\u00a0seek\u00a0to have an impact on the museum field attended the convening. Museum professionals, specialists in cultural management, designers, artists, entrepreneurs, educators and anyone\u00a0who wished to reimagine Americas\u2019 museums. 24 countries were represented, and more than 220 cultural organisations.
\n<\/div>
\n

ORGANIZED BY FUNDACI\u00d3N TyPA IN PARTNERSHIP WITH AAM<\/h3>
<\/p>\n

\"american-alliance-of-museums-copy-300x181\"<\/a><\/h3>\n

AAM \u2013 American Alliance of Museums<\/strong>
\nThe world\u2019s largest museum service organization, the American Alliance of Museums strengthens museums through leadership, advocacy and collaboration. AAM has been bringing museums together since 1906, helping to develop standards and best practices, offering essential resources and career development and providing advocacy on issues of concern to the entire museum community. AAM represents a membership of nearly 26,000 institutions and individuals from all 50 U.S. states and nearly 60 countries. Its Annual Meeting and MuseumExpo, the largest gathering of museum professionals in the world, attracts over 5,000 museum professionals in the US and globally and features educational sessions addressing issues and challenges common to the museum field. AAM has provided\u00a0professional development programs in other countries and administers Museums Connect, a U.S. Department of State grant program that partners museums and communities in the U.S. and abroad to address social issues and cultural diplomacy. AAM works in close collaboration with ICOM-US, a non-profit, non-governmental organization dedicated to the improvement and advancement of the world’s museums and the museum profession as well as the preservation of cultural heritage. The mission of ICOM-US is to facilitate and increase U.S. museum professionals\u2019 participation in the worldwide cultural community as well as represent and advocate for U.S. museums’ international interests, collaborations and perspectives.<\/p>\n

\"Fundaci\u00f3n<\/a><\/p>\n

Fundaci\u00f3n TyPA – Teor\u00eda y Pr\u00e1ctica de las Artes<\/strong><\/p>\n

Fundaci\u00f3n TyPA – Teor\u00eda y Pr\u00e1ctica de las Artes, based in Buenos Aires, provides training and advocacy\u00a0in the fields of literature, museums, film and the arts throughout Latin America. It organizes workshops and conferences, conducts and publishes research, offers advice and organizes collaborative networks to support cultural production and foster\u00a0communication\u00a0around the world. Over the past 10 years, TyPA has brought experts from leading institutions across the world to Latin America to lead trainings, serving nearly 500 museum professionals through its professional development initiatives. Recent programs have focused on art and social integration, creative management, the role of visitors, communications and marketing, and designing innovative experiences. The TyPA Lab for Museum Management, created to train a new generation of museum leaders in Latin America, was initiated in 2013 and is reputed to be one of the most original and effective training institutes in the field.<\/p>\n

<\/div>
\n

Team<\/h3>
Reimagining the Museum Team<\/b><\/p>\n

Fundaci\u00f3n TyPA – Teor\u00eda y Pr\u00e1ctica de las Artes<\/b><\/p>\n

Direction: Am\u00e9rico Castilla
\nGeneral Coordination: Juana Torino
\nProgramming: Ana van Tuyll
\nNetworking: Violeta Bronstein
\nCommunication: Tatiana Becco
\nCommunication Consultant: Guadalupe Requena
\nProduction: Maia P\u00e9rsico
\nExpo: M\u00f3nica P\u00e9rez
\nVolunteers Coordination: Florencia Gonz\u00e1lez Langarica y Agustina Lipovich
\nAdministration: Mar\u00eda del Mar Espinosa<\/p>\n

AAM – American Alliance of Museums
\n<\/b>Dean Phelus
\nMadeline Vadkerty
\n<\/div>
\n

Advisory committee<\/h3>
Leslie Bedford<\/strong> \u2013 Museum Consultant, USA; Kathy Dwyer Southern<\/strong>, Faculty, George Washington University USA, & ICOM-US Co-Chair; Ticio Escobar<\/strong> \u2013 Director, Museo de Arte Ind\u00edgena, Centro de Artes Visuales, Paraguay; Claudio G\u00f3mez Papic<\/strong> \u2013 Director, Museo Nacional de Historia Natural, Chile; Mar\u00eda Mercedes Gonz\u00e1lez<\/strong> \u2013 Director, Museo de Arte Moderno de Medell\u00edn, Colombia; Elaine Heumann Gurian<\/strong> \u2013 Museum Consultant, USA; Silvia Singer<\/strong> \u2013 Director, MIDE. Mexico &\u00a0AAM Board Member; Mar\u00eda Eugenia Salcedo Repol\u00eas<\/strong> \u2013 Education manager, Instituto Inhotim, Brasil;\u00a0Carlos Tortolero<\/strong> \u2013\u00a0President, National Museum of Mexican Art, USA & AAM Board Member;\u00a0James Volkert<\/strong> \u2013 Principal\u00a0Exhibition Associates, USA;\u00a0Deborah Ziska<\/strong> \u2013 Director, Press & Public Information, National Gallery of Art, USA &\u00a0ICOM-US Board Member.<\/div>

Friends of Reimagining the Museum<\/h3>
<\/p>\n

You could gain deeper insight of some outstanding cultural organizations in Buenos Aires and its surroundings. Visited before, during and after the conference.<\/p>\n

MAMBA \/ Museo de Arte Moderno de Buenos Aires<\/strong>
\nAv. San Juan 350, San Telmo
\nwww.museodeartemoderno.buenosaires.gob.ar<\/a><\/p>\n

Mamba is the museum in Argentina for modern and contemporary Argentine art. Offers exhibitions, public programs and has a major publishing project.
\nMamba welcomed all participants for the opening reception and a visit to the museum and its temporary exhibitions, that included \u201cRhythms of Materiality in Argentine Art of the Sixties,\u201dReimagining the Museum Opening Reception. Tuesday, September 1, 7:00 -9:00 PM<\/em><\/p>\n

\"mamba\"<\/a><\/p>\n

MNBA \/ Museo Nacional de Bellas Artes<\/strong>
\nAv. del Libertador 1473, Recoleta
\nwww.mnba.gob.ar<\/a><\/p>\n

The MNBA, founded in 1896, houses one of the most important art collections in Latin America. Its collections of 19th-century European and Argentine art are notable.
\nThe MNBA invited you to visit the temporary exhibition \u201cTekopor\u00e3, Indigenous and Popular Art from Paraguay. Museo del Barro Collection,\u201d curated by Ticio Escobar, one of the conference speakers (who will attend the event) and the recently reopened exhibition galleries of the permanent collection. A reception was\u00a0be held at the museum terraces.<\/em>
\nVisit and reception. Wednesday, September 2, 6:30 – 8:30 PM<\/em><\/p>\n

\"MNBA\"<\/a><\/p>\n

MALBA \/ Museo de Arte Latinoamericano de Buenos Aires<\/strong>
\nAv Pres. Figueroa Alcorta 3415, Palermo
\nwww.malba.org.ar<\/a><\/p>\n

MALBA preserves and exhibits a collection of modern and contemporary artists from Latin America from 20th century till nowadays. It combines a dynamic calendar of temporary exhibitions and display of the permanent collection, and offers different public programs.
\nMALBA invites for a visit to the museum, focusing on its collection and the temporary exhibition \u201cYoung Polesello 1958-1974,\u201d dedicated to this prestigious Argentine artist. A reception will be held at the museum.
\nVisit and reception. Wednesday, September 2, 6:30 – 8:30 PM<\/em><\/p>\n

\"Malba\"<\/a><\/p>\n

CCK \/ Centro Cultural Kirchner<\/strong>
\nSarmiento 151, Centro
\nwww.culturalkirchner.gob.ar<\/a><\/p>\n

The CCK is located in a historic and iconic building – the National Post Office- restored by the State to become a major cultural center, opened in May 2015.
\nThe CCK invited attendees to visit the building and its exhibitions, and the MICA\/Argentine Cultural Industries Market.\u00a0<\/em>
\nVisit. Thursday, September 3, 6:30 – 9:00 PM<\/em><\/p>\n

\"CCK\"<\/a><\/p>\n

Museo del Cine Pablo Ducr\u00f3s Hicken<\/strong>
\nAgust\u00edn R. Caffarena 51, La Boca
\nwww.museodelcine.buenosaires.gob.ar<\/a><\/p>\n

The museum was created in 1971 based on the private collection of Ducros Hicken, an Argentine researcher. In 2011 it reopened in its permanent location, a historic building in the neighborhood of La Boca.The museum – a pioneer of its type in Argentina and Latin America- owns the country\u2019s largest archive of films, photographs and costumes.
\nVenue for some of Reimagining the Museum workshops.<\/em><\/p>\n

\"Cine\"<\/a><\/p>\n

Museo de la Ciudad de Buenos Aires<\/strong>
\nDefensa 185, Downtown
\nwww.museodelaciudad.buenosaires.gob.ar<\/a><\/p>\n

The museum was founded in 1968 with the mission of reflecting on the memory of the \u201cporte\u00f1os\u201d (natives from Buenos Aires) through everyday life objects. It comprises four buildings (two under restoration) that represent one of the few examples of housing in Buenos Aires from mid-18th to the beginning of 19th centuries.
\nReimagining the Museum Closing Party. Altos de Elorriaga House. Friday, September 4, 7-10 PM<\/em><\/p>\n

\"Museo<\/a><\/p>\n

MAT \/ Museo de Arte Tigre<\/strong>
\nPaseo Victor\u00edca 972, Tigre, Pcia. de Buenos Aires.
\nwww.mat.gov.ar<\/a><\/p>\n

Conceived as a house museum, it operates as a historic building on the Delta and is a magnificent example of Beaux Arts architecture. MAT features an important collection of Argentinian art from the 19th and 20th centuries and also presents temporary exhibitions.
\nThe Culture Agency from Tigre invites attendees for a boat tour through the Delta rivers, with stunning views of the natural landscape and a short stop at the Sarmiento Museum. Afterwards the MAT will host a visit around the museum and an informal lunch.<\/em>
\nBoat tour around Delta & visit to MAT. Saturday, September 5, 10:30 AM-3:30 PM\u00a0<\/em><\/p>\n

\"MAT\"<\/a><\/p>\n

Fundacion Proa<\/strong>
\nAv. Pedro de Mendoza 1929, La Boca
\nwww.proa.org<\/a><\/p>\n

Proa is a cultural institution located in La Boca neighborhood beneath the South Art District, and a significant reference for contemporary visual arts in Buenos Aires. Proa offers temporary exhibitions and organizes seminars, conferences, concerts, film festivals and theater performances. On its Web platform it offers academic content, has radio and TV channels., Its programs are based on the diffusion of main artistic movements from 20th and 21st centuries, and the development of education projects, with the permanent support of Techint company.
\nYou could visit the temporary exhibition \u201cDaros Latinoam\u00e9rica,\u201d, the bookstore, and enjoy an incredible view of La Boca from the Caf\u00e9 Proa.<\/em>
\nVisits, Tuesday to Sunday, 11:00 AM to 7:00 PM<\/em><\/p>\n

\"Proa\"<\/a><\/p>\n

Espacio Fundaci\u00f3n Telef\u00f3nica<\/strong>
\nArenales 1540, Recoleta
\nwww.espacio.fundaciontelefonica.com.ar<\/a><\/p>\n

Espacio Fundaci\u00f3n Telef\u00f3nica offers different initiatives that accompany the Digital Culture movement: semipermanent and temporary exhibitions, workshops for families and schools, and series of conferences.\u00a0
\n<\/em>You could visit the exhibitions \u201cCommunication Ecosystem\u201d and \u201cBig Bang Data\u201d, with different approaches to this context of permanent technological evolution<\/em>
\nVisits Monday to Saturday, 2:00 – 8:30 PM.<\/em><\/p>\n

\"Telefonica\"<\/a><\/p>\n

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