Luis Marcelo Mendes

Luis Marcelo Mendes is a journalist and consultant for cultural institutions in Latin America. He has specialized in the museum sector since 2011, as an international researcher in branding, technologies and audience development. He has been involved in various projects as a curator, lecturer, moderator and editor of books and essays, such as the Reprograme series. 

His training as an entrepreneur and his interdisciplinary activities have given him a deep understanding of the cultural sector and a multidimensional understanding of creative projects. His work as a consultant for the Museo de Arte Contemporáneo (MAC) Panama for a year helped the museum find its path to a complete institutional transformation that resulted in increased visits and credibility with the local creative community.

He has been recognized in various festivals such as the ADG Design Biennial (São Paulo, Brazil); the VIDEOBRASIL Festival (International Electronic Art Festival, São Paulo, Brazil); the Interactive International Show – MECAD – Media Center d’Art i Disseny (Barcelona, ​​Spain); Vidarte – Electronic Video and Arts (Mexico City, Mexico) and the II National Biennial (Lima, Peru).